LAUNCH 2021 Speakers
Chief Culture Officer
Joe Bertotto is the chief culture officer for Vizo Financial. Prior to joining Vizo Financial, Bertotto founded the Strengths Life Project, a workplace consultancy dedicated to helping individuals realize their best self, to the advancement of servant leadership and to creating great workplaces.
Prior to founding the Strengths Life Project, Bertotto was the chief culture officer of Graystone Bank, one of the fastest growing banks in Pennsylvania history. The meteoric rise of Graystone was attributed in large part to the company culture that Bertotto architected. He has also held leadership and organization development positions at Sovereign Bank as well as PNC Bank.
Bertotto has been working in the field of leadership and organization development for 30+ years. Bertotto has written numerous articles on leadership, strengths and organizational culture that have appeared in a variety of publications. Most recently, he released his first book, “Pick Up the Gum Wrapper: How to Increase Performance While Improving Lives.” The book hit Amazon’s #1 New Release List in its category.
Director Card Fraud Services
Advanced Fraud Solutions
Bill joined Advanced Fraud Solutions in February 2020 to focus on expanding the AFS card fraud mitigation product suite, including spearheading the next generation of AFS’ TrueCards application. For nearly two decades, Bill has developed his expertise in the electronic payment and card industry helping financial institutions securely personalize / issue EMV VISA, MasterCard, and Discover card products. In addition, Bill has advised financial institutions on effective card marketing plans which increase wallet share, card spend, interchange revenue and cardholder activation rates. A graduate of Appalachian State University, Bill resides in Charlotte, North Carolina with his wife and two energetic sons.
firstname.lastname@example.org – 704.906.7803
Lori Carmichael, CPA
Shareholder – Financial Institutions Group
Lori Carmichael is a Shareholder in the Financial Institutions Group at Doeren Mayhew, where she manages the firm’s North Carolina office.
Bringing more than 27 years of experience, Lori is relied on by both simple and complex credit unions across the nation for a variety of risk-based assurance and advisory services. In addition to auditing credit union financial statements, she is also responsible for conducting and overseeing many annual pension plan audits.
Lori is a nationally recognized speaker and author on a variety of financial institution related issues. Often calling on her expertise are national, regional and local technical and industry related associations. Lori also uses her diverse knowledge to develop an engaging curriculum as the committee chair of the firm’s Annual Supervisory Committee and Board of Directors Conference.
email@example.com – 704.341.0970
Owner and Managing Director
Marketing and business development are Roger’s true passions – he will gladly and honestly tell you that since founding Casey Creative in February of 2018, he has never even thought of what he does as work. Roger prides himself upon valuing relationships above all else – 99% of Casey Creative’s business has come by way of referral owing to his continual presence in and contributions to his community at large. Casey Creative is a North Carolina-based full-service marketing company specializing in everything from business cards and promo products to monument signs and digital marketing.
Roger is an active member of five Chambers of Commerce in the Triad area and the VP of Networking for the Lewisville-Clemmons Board of Advisors. He was the recipient of the Winston-Salem Regional Association of Realtors’ 2020 A.R. Tuttle Affiliate of the Year Award for Casey Creative’s outstanding support of the real estate community. He received a Diamond Award nomination from the Piedmont Triad Apartment Association for Marketing Vendor Partner of the Year. Roger additionally remains active in numerous other associations such as the Institute of Real Estate Management, the Medical Group Management Association of North Carolina, the Wake Forest University Center for Private Business, and many more. People are everything in Casey Creative’s business, and there is nothing that Roger enjoys more than meeting new people and developing fulfilling, lasting relationships with friends and clients alike.
firstname.lastname@example.org – (703) 850-8668
Chief Innovation Officer
Lisa is the Chief Innovation Officer at CACU and has more than 25 years’ experience in corporate credit unions. She has worked in many capacities, including Director of Operations, Vice President of Item Processing, and Senior Consultant. Lisa is an art and music enthusiast and has been known to skew the demographic at rock concerts.
email@example.com – 205-313-4300
President and CEO
Innovative Business Solutions, LLC,
Innovative Business Solutions, LLC, is a Commercial Loan CUSO located in Columbia, SC and wholly owned by 7 credit unions in SC and NC. IBS provides total back office support for a credit union’s commercial lending activities, including credit analysis and recommendations, annual reviews, management of the appraisal process, loan document generation, and servicing. The company also provides consulting services around commercial lending, including lender credit training and sales training, and participation arrangement services for its credit unions. Mark joined IBS in late 2013 after 35 years in commercial banking. After 18 years with Wachovia, where he served in roles on both the credit side and as a commercial lender and an agricultural lender, he joined the real world and was CFO of a large agricultural related company for 5 years. Mark then went back into banking when he joined Regions Bank, where he served in several commercial lending roles over a 10 year period, including commercial & industrial lending and commercial real estate lending, where he handled traditional commercial real estate loans such as office and industrial properties, and was very active in the affordable housing finance arena financing over 10 Low Income Housing Tax Credit projects totaling over $100 million. As a producing City President, he had oversight of both the commercial and consumer sides of the bank and a $400 million portfolio. He finished his banking career with Capital Bank as a commercial lender. A native of Columbia, SC, he has spent his career serving business clients in the Southeast US. Mark is a graduate of the Graduate School of Banking of the South at LSU, the Wachovia Credit Administration School and the RMA Commercial Lending School at East Carolina University.
firstname.lastname@example.org – (877) 222-9748
Marketing & Communications Leader
Ashley is the Marketing & Communications Leader at CACU, also serving as a Member Advisor for credit unions in Alabama, Virginia and West Virginia. She has worked at Corporate America for 10 years. Prior to joining the credit union industry she worked as a TV reporter covering stories across the southeast. Ashley and her husband have two young children and love staying busy with all their activities including baseball, football and basketball.
email@example.com – 205.441.2589
VP Analytics & Business Intelligence
Traci DeGolier is the Vice President of Data Analytics for Harland Clarke. She’s spent a long and successful career at Harland Clarke, starting as a process analyst in the credit union division in 2001 and working her way over the last nineteen years to her current leadership position. Her contributions in various strategic analytics roles enable Traci to serve Harland Clarke in a way few can; through aligning corporate strategy to business metrics, leveraging data from multiple data sources to present more complete information to facilitate decision making, and creating consistent methodologies across Harland Clarke solutions for measurement of customer acquisition cost, lifetime value, media mix and profitability.
Vice-President of Payments Education
Wanda is responsible for the development and delivery of electronic payments education, including in-person classes, web conferences, and webcasts. Wanda has a passion for learning and an enthusiastic willingness to share her knowledge. Wanda has more than 30 years’ experience in the financial industry, including customer/member service, lending, operations, accounting, and management. Wanda understands the challenges and opportunities facing stakeholders in the payments industry. Prior to joining ePayResources, Wanda worked for First Carolina Corporate Credit Union in member relations, business development, and marketing where she worked with credit unions across the Carolinas and Virginia.
As an Accredited ACH Professional (AAP), Wanda understands the ACH Rules and how they impact the operations of an institution. Wanda earned her AAP in 2009 and holds a BS in Accounting and Finance from Limestone College and is a graduate of the 1999 CUNA’s SRCUS (pronounced circus) of Management. In 2018, Wanda earned NACHA’s Accredited Payments Risk Professional (APRP) class and ECCHO’s National Check Professional Certification.
firstname.lastname@example.org – 214-438-4585
Director Client Success
CUNA Mutual Group
Feeling excited about the wealth of data your credit union has access to—but also a sense of “now what?” when it comes to actually putting it to work? That’s because you haven’t met Emily Engstrom.
As the leader of the Insight Activation team, Emily provides the critical last piece of your data puzzle. Whether you want to use data to better engage with your members, grow wallet share, uncover trends in fraud, better manage lending risk or optimize your marketing channels, count on Emily and her team to develop an exceptional data strategy that deploys your resources efficiently and effectively.
Before joining AdvantEdge Analytics, Emily held a variety of roles with CUNA Mutual Group. She helped credit unions throughout the Midwest manage lending compliance and operations and oversaw sales planning strategies for a number of CUNA Mutual Group products and services.
Emily started her system career with one of the Midwest’s premier credit unions: $3 billion Summit Credit Union. There she honed her skills in lending, operations, retail branches and underwriting.
Co-founder and CEO
As a former Product Manager in high tech, Ashish saw firsthand the changes that Text Messaging was bringing to the enterprise. He founded Eltropy to help Credit Unions improve efficiency, revenue and member engagement with Text Messaging. An MBA graduate from the Wharton School and an engineer by training from BITS Pilani, Ashish spent his early career in high-tech, as a Product Manager working closely with customers from around the world. Ashish saw, first-hand, the changes in customer buying behavior – and the challenges that these changes have brought to traditional marketing, sales and service techniques. That is when the idea of Eltropy was born.
Ashish founded Eltropy with the vision of simplifying the buying experience for customers – and the engagement experience for businesses. What started as an idea, is now a revolution in the making – with customers around 23 countries leveraging Eltropy every day to make better buying decisions by leveraging the power of smartphones, text messaging and curated content.
email@example.com (805) 453-8379,
Stephen LaBarbera, CPA
Senior Audit Manager – Financial Institutions Group
Stephen LaBarbera is a Senior Audit Manager at Doeren Mayhew in the firm’s Financial Institutions Group. For over 9 years, Stephen has provided audit and assurance services to credit unions and credit union service organizations. Throughout the course of engagements, he manages and supervises staff to execute a detailed and efficient audit. Well adept to successfully meet the specific needs of each client, he works alongside financial institutions throughout the entire audit process, proactively addressing concerns and offering recommendations.
Leveraging his knowledge and experience, Stephen serves as a leader in the firm’s internal education programs, including participation in the Audit and Accounting Committee, providing industry updates and educational training to clients, as well as the firm’s professionals on a wide range of accounting topics.
firstname.lastname@example.org – 704.341.0970
Dr. April Query
CFNC Regional & Community Services Manager
College Foundation Inc.
April Query serves as the CFNC Regional & Community Services Manager for CFNC. She has been providing free information on college and career readiness, financial aid and financial literacy to communities in North Carolina since 2006. She is a three-time graduate of UNC Wilmington, earning her Bachelor’s degree in Political Science in 2003, Master’s degree in Public Administration in 2006, and Doctorate in Educational Leadership in 2017. She resides in Wilmington with her husband, four-year old son, and 10-month old daughter.
April.Query@cfi.org – 919-835-2399
Product Development Director
Trey serves as the Product Development Director, currently heading up projects to further faster payments for members at CACU. His prior experiences gives him a unique perspective starting his career as a credit union examiner at The Alabama Credit Union Administration (ACUA), then working at a natural person credit union in compliance. Trey and his wife have two young daughters and enjoy supporting their alma mater, UAB, where Trey was a punter on the football team.
email@example.com – 205-313-4300
Product Marketing Manager, Instant Financial Issuance
Chris is passionate about product development and has worked in various product and marketing roles for Rolls Royce and Ecolab before coming to Entrust. At Entrust Chris works with hardware ,software and marketing teams to bring the most trusted solutions to the financial market.
MBA from University of St. Thomas. Marketing.
BEng from the University of Sheffield, England.
firstname.lastname@example.org – 888-690-2424
Blanco Tackabery & Matamoros, P.A.
Providing legal representation in the areas of creditor’s rights, litigation and outside general counsel services, Jim has more than 36 years of experience counseling clients in consumer and commercial litigation matters involving bankruptcy and insolvency, contract and lease disputes, loan workouts, collection of debt and enforcement of legal remedies as to collateral.
Jim also heads Blanco Tackabery’s efforts to establish an outside general counsel practice group focused specifically on credit unions. The practice group provides a wide range of services needed by credit unions including transactional, compliance, recovery and human resources services. Alternate fee arrangements make this an attractive option for credit unions with increasing legal needs.
email@example.com – (336) 293-9014
Executive Director, Acquisition Solutions
Stephenie Williams is the Executive Director of Acquisition Solutions for Harland Clarke. Twenty plus years of progressively responsible experience in direct marketing, strategic planning, product management, vendor management, retail communications, project management, advertising agency relations, supervision and promotions in the financial services, retail and automotive industries. She has demonstrated success in creating business cases to sell ideas, managing, inspiring organizational change and enhancing organizational communication practices.
Stephenie.Williams@harlandclarke.com – (210) 694-1484
Fraud Solutions Advisor
Advanced Fraud Solutions
Jon has been with Advanced Fraud Solutions since 2019. He works with local fraud groups developing new solutions to combat fraud and is a member of the IAFCI (International Association of Financial Crimes Investigators).
Prior to joining Advanced Fraud Solutions, Jon spent 10 years in the telecommunications industry providing solutions to local businesses and hospitals. He has degrees in Business Management and Human Services. A Buffalo native, Jon lives in Kernersville, NC with his wife and various foster animals.
firstname.lastname@example.org – 336.515.1196